AI IN MARKETING : LET'S TALK ABOUT THE ELEPHANT IN THE ROOM

I was scrolling through LinkedIn this morning. Coffee in hand.

A post by Matthew Gal caught my eye.

He pointed out something we're all thinking but rarely say aloud:

You can spot AI-written copy from a mile away.

You know what I mean. Those posts that sound a bit too... perfect.

The AI Content Checklist

Matthew highlighted these AI phrases:

• "Oh-so-[anything]"

• "It's not just [X]; it's [Y]"

• Overuse of words like "delight," "curate," "elevate"

(Click here to see Matthew's full post)

I've been testing AI tools in my own marketing work. And yes, they're impressive.

But here's what I've learned the hard way:

AI is like a really eager intern. Technically correct, but missing the human touch.

Real Numbers from Real Tests

Last month, I ran a small experiment with my client's email newsletters:

• AI-written subject lines: 22% open rate

• My "imperfect" human lines: 31% open rate

Not a massive test. Not groundbreaking data. But interesting, right?

"The best marketing doesn't sound like marketing at all."

- Seth Godin (Source: "This Is Marketing," 2018)

Here's how I use AI in my daily marketing work:

1. First drafts

   • AI helps me outline the content

   • I add the personality

2. Web search

   • AI summarizes topics with the web search

   • I read, validate and add my experience

3. Idea generation

   • AI lists possibilities

   • I pick what actually works for my audience

What's Working Now In Content

Christine Orchard shared something brilliant on LinkedIn recently. She talked about ditching the "We're excited to announce" intro.

Why? Because it's not about us. It's about the customer.

Instead of: "We're excited to launch our new feature!"

Try: "You can now [achieve result] with [new feature]"

With AI, you can easily frame unique sentences. Just don't rely fully on GPTs; instead, type the catchy hook on your own and give GPT to frame the proper hook. Easy!

AI is here to stay. But authenticity is irreplaceable.

Use AI like a tool, not a replacement.

Your customers can tell the difference. Trust me, I learned this the expensive way.

Looking for authentic brand content? See below. Ping Me Now!