B2B 2026 Content Marketing Plan: Reels, AI Search & Why “Old-School” Assets Just Got Upgraded

A Simple 2026 Execution Plan (B2B Product or Service)

If you want something practical to follow:

Monthly:

• 1–2 in-depth blogs or guides on your website

• 1 fresh case study or result breakdown

Weekly:

3–4 LinkedIn posts mixing:

• Insights

• Screenshots / carousels

• Short POVs on industry changes

Reels (Meta Focus):

2–3 Reels per week repurposed from:

• FAQs your sales team gets

• Key insights from your long-form content

• “Unpopular opinions” and myths in your space

As you do this, your brand starts to:

• Show up more in feeds (Meta)

• Show up more in search and AI answers (Google + AI Overviews)

• Show up more in buyers’ minds when they’re comparing vendors

That’s the compounding game.